A sales funnels doesn't just happen on its own, as much as you sometimes wish you could just snap your fingers and voila! Nope, sorry to burst your bubble, that's not how it works (unless you hire someone to do it then that's basically like snapping your fingers). You have to build it and as overwhelming as it might seem when you're just getting started, it's actually not that hard to build. There are many online marketing tools that help you build your sales funnel easily. When I provide my free consultation, I usually walk a client through two options: 1) using an all-in-one marketing tool or 2) stack your own software by integrating different tools together. All-in-one tools such as Kartra or Kajabi provide everything you need in one platform. You can create your website and landing pages, build and nurture your list and manage membership and online courses.
MailChimp, Mailerlite, and ClickFunnels are also considered all-in-one except for the ability to manage memberships and online courses. Technically they are not a true all-in-one, but if you don't need the membership or online course feature, then you can consider them all-in-one. I will discuss the pros and cons of each of these tools in another blog.
So what are the tools you need to get started? Basically the two main sales funnel tools you need are:
1. Landing page builder
2. Email marketing platform
If you are selling an online course, you'll also need an online course platform. And if the tools you choose don't directly integrate with each other, you need another tool to bridge them together. Let's take a look at each of these in a little more detail.