ClickFunnels vs. Leadpages
by Astrid Sucipto, Chief Pixie
5 November 2019
I get this question alot, "What's the difference between ClickFunnels and Leadpages and which one should I go with?" Before I get into a comparison between the two, what is a landing page and why do you need it? I also touched on this in
Simply put, a landing page is a one page website where your offer takes place. This is done to capture information, aka leads, that you can then market to.
Lead pages is awesome and I like using it alot to build landing pages in. Its sole purpose is to build beautiful and converting landing pages. The builder is pretty robust and once you get to know how the builder works with its sections, rows and columns, it's pretty easy to use. Overall it's a great landing page builder and you can't go wrong with using it for that purpose.
What I like about Leadpages
For me, it's about the little things that make a difference. When you build as many landing pages as I do, certain features can make your life easier.
Leadpages gives you the ability to add your brand colours which makes building your pages more efficient. Instead of having to add your hext code for every time you need to change the colour, you can just choose from your brand colour presets.
- You can make your navigation sticky. I love sticky navigation and in my opinion, if you are going to add any kind of nav at all, you should make it stick to the top. Why? Because it makes life easier for the reader not to have to scroll back up. Yes, seconds make a difference!
- It integrates with so many other tools out there. The options are vast.
What I don't like about Leadpages
First, I'd like to say that there is absolutely no perfect tool or platform out there! There will always be features you like and features you don't like. Here's a list of what I dislike about Leadpages or things that I feel can be better:
- While Leadpages has really great integrations with other tools, the one tool it doesn't integrate with directly that irks me though, is Mailerlite. You can always use Zapier as a bridge, but it can mean additional cost for you depending on your needs.
- To work efficiently you have to work a little bit backwards. Well, you don't have to, but I do it this way because I like efficiency. With Leadpages, you build your Thank You page first. This is because you have to build Thank You page as a separate landing page. The reason why I build it first is so that when I'm building my landing page and I have to connect it to the Thank You page, I don't have to leave the landing page to create the thank you page, and then back to the landing page again. It's just more efficient this way.
It doesn't store the leads that come in. This is a BIGGIE! In order to capture the leads you have to integrate it with an email marketing tool. If you forget to integrate this, which has happened to many entrepreneurs that I know, the leads are nowhere to be found, unless you chose to notify yourself every time a lead comes in. The result is you would have lost a lot of leads.
- Since there isn't a way to capture leads, it doesn't tell you where the leads come from. So if you have a campaign going and you are driving leads to the landing page in different ways, i.e. Facebook ads, google ads, Facebook share, instagram share, email, etc. using a UTM, it won't tell you where the leads came from. This can be a downside when you're trying to analyze your best traffic source and ROI from each of your marketing effotts.
- There's no separate mobile optimization. That said, the builder is responsive and I've never really had a problem with the landing page looking odd in mobile view.
- Getting the header image just right can be a pain in my side. They have certain presets but you still have to make your image just the right size to get it to show up nicely. Sometimes it looks nice in the builder but as soon as you go full screen, the header size changes and the image that once fit nicely in the builder doesn't quite fit right anymore. Of course, this might not be an issue depending on your image. For personal brands who use their own photos, I have found this to be challenging as the head gets cut off, etc. It makes me spend way too much time in photoshop trying to get the image to show up just right.
I know that seems like a long list of things I don't like but overall, it really is an awesome landing page builder. I like it alot and those less than desirable things I listed above wouldn't stop me from using it at all.
To be fair, this isn't really a fair comparison. ClickFunnels is more than just a landing page builder. It's a sales funnel builder. It is designed to create and manage sales funnels from A to Z. It includes most features you'll need to create your funnel including a shopping cart and auto email responder. The builder is an easy drag and drop and is also pretty robust and flexible. While it could take a bit of getting used to, just like any builder, once you get used to it creating pages becomes a breeze.
What I like about ClickFunnels
- Separate mobile optimization to ensure that your landing page is as optimized as possible in mobile view. You can even make your entire mobile view different than your desktop view. It takes a bit of getting used to initially but once you get used to it and understand how this all works, it opens up a whole new world!
- Just like in Leadpages, you can make your navigation sticky. Although this isn't a make it or break it feature, it's definitely a key feature that I appreciate.
- You can easily create a downsell or upsell all in the same funnel. You can also easily hide certain pages of your funnel without having to delete the whole page.
- Save rows and sections to be used in a different funnel. This can make building funnels more efficient.
- You can set a background image for the entire page, and still override the image or colour per section. You can also add some additional CSS to further customize your page.
- You can reset the stats but still keep the old stats when you pull dates prior to the reset.
- You can easily create an A/B test and control the percentage of traffic that gets sent to each version.
- It is considered an all-in-one so it has the email marketing component to it, although you would have to sign up for the premium features to use it. There's also an option to auto send SMS messages and communicate via Facebook messenger.
- It captures leads for you in a list. So even if you don't have it integrated with an email marketing tool (or in some cases forget to integrate), your leads are not lost.
- If you set UTM to track where leads come from, this gets captured regardless of the plan you're on. You can even bring this information over when you integrate it with your email marketing software.
What I don't like about ClickFunnels
As I mentioned earlier, nothing is perfect. Here's a list of what I don't like with ClickFunnels.
- As advantageous it is to have a separate mobile optimization capabilty, it can be a giant pain when you have edits to make, because you now have to remember to edit the mobile version as well.
- Actionetics, the super powerful email marketing automation part of ClickFunnels, is a giant pain to setup. It really only works with a handful of email service providers. If you use GSuite, you won't be to use it. I got quite annoyed trying to set this up for a client, and trust me, I'm pretty darn tech savvy.
- The leads that get captured are not sorted by funnel. They all just get added under contacts and you can't easily identify which funnel the lead was captured from.